The Launch System
From idea to public launch. One team, six stages.
The Launch System is CAVIFIC's core offer, sold across all five divisions. It takes an artist, a label or a brand from idea to public launch, and makes sure the rights and the value stay with the people who made the work.
Who it is for
Artists, labels and brands going from idea to public launch.
Artists
A release, a project or a new chapter, with the production, story, platforms and campaign it deserves.
Labels
A signing or a release, launched in Nigeria with local press, radio, creators and live dates.
Brands
A product or a new market, launched through culture: content, creators, events and PR.
Six stages
How a launch runs.
- 01
Discovery
We learn the artist or brand, the goal, the audience and the budget, and agree the launch plan in writing.
- 02
Identity
Positioning, story, look and creative direction, so the work is recognisable before it is released.
- 03
Production
The music, film, photography and content the launch needs, made to a senior standard.
- 04
Platforms
Website, verified online profiles, search set-up and the tools that take enquiries and bookings.
- 05
Launch campaign
Press, radio, creators and a launch event, timed together so the release lands with the right audience.
- 06
Own and grow
Rights registered and administered, bookings and licensing opened up, and a report with the next steps.
Why one team
Clear deals. A senior standard. A route from craft to enterprise.
- One accountable team across production, media, technology and rights.
- A written plan, budget and timeline before work begins.
- Production and PR to a standard senior people in the industry respect.
- Ownership stays with you: your catalogue, your brand, your audience.
Enquire
Tell us what you are launching.
Share the project, the timing and the budget. We reply within two working days with next steps.
- EmailCavificUniversal@gmail.com
- Phone+234 703 505 5434
- Social
- ReplyWithin two working days